Target Newspaper Readers

Readers-Per-Copy

Readers-Per-Copy increased over the past three years by an average of 7.5%. In 2007, an average of 3.07 adults read a copy of a printed daily newspaper, versus 3.30 adults in 2009. Higher rates of pass-along readership indicate that an average unit of newspaper circulation is generating more readers.

Source: Scarborough Research and Newspaper National Network LP analysis of Readers-Per-Copy data. Readers-Per-Copy is calculated by dividing the number of readers of a newspaper (as measured by Scarborough Research) by the newspaper’s circulation (as measured by the Audit Bureau of Circulations).