Reasons to Advertise in Newspapers

Actions Taken as a Result of a Newspaper Ad

Source: How America Shops and Spends/MORI Research 2009

Newspaper Readers Respond to Ads with Action

Newspapers are ranked as the top media choice when making purchasing decisions on products and services (MORI Research 2009).

Readers Find Newspapers to Be the Most Valuable in Planning Their Shopping

How America Uses Advertising/MORI Research 2009

• 82% of consumers took an action as a result of a print newspaper ad in the past 30 days
• 41% of consumers say newspapers are where they go to check out advertisements – five more than any other medium
• 41% see newspaper ads as “valuable” in planning shopping; the Internet and direct mail are second at 13 percent each
• 64% prefer to receive coupons in newspapers

How America Uses Advertising/MORI Research 2009