Reasons to Advertise in Newspapers
MPA Research Says Newspapers Provide a Positive and Relevant Ad Experience
Source: Magazine Publishers of America (MPA) 2009, Dynamic LogicAdReaction Study.
Newspapers Provide a Credible Media Environment
Newspapers are seen as credible and comprehensive
Adults Trust Television and Newspaper Media Most
% Agree – Media Trusted the Most
Source: 2009 Spring MRI; The one I trust the most (pick one) _TV 1 Radio 2 Internet 3 Magazines 4 Newspapers 5
Newspaper Ads Are Twice As Credible as Ads Placed on TV
% Agree Ads Have No Credibility
Source: 2009 Spring MRI

