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Reasons to Advertise in Newspapers

MPA Research Says Newspapers Provide a Positive and Relevant Ad Experience

Source: Magazine Publishers of America (MPA) 2009, Dynamic LogicAdReaction Study.

Newspapers Provide a Credible Media Environment

Newspapers are seen as credible and comprehensive

Adults Trust Television and Newspaper Media Most

% Agree – Media Trusted the Most

Newspaper Ads are seen as the most credible when compared to TV, Radio, Magazines and the Internet – NNN Millward Brown Engagement Study

Source: 2009 Spring MRI; The one I trust the most (pick one) _TV 1 Radio 2 Internet 3 Magazines 4 Newspapers 5

Newspaper Ads Are Twice As Credible as Ads Placed on TV

% Agree Ads Have No Credibility

Newspapers are seen as the most credible source of news when compared to TV, Radio, Magazines and the Internet – NNN Millward Brown Engagement Study

Source: 2009 Spring MRI

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