Reasons to Advertise in Newspapers
Newspapers are Valued Over Most Other Media
Relative Benefits of Advertising Media
| Total Adults | |||||||
|---|---|---|---|---|---|---|---|
| Newspapers | Internet | Ads in the Mail | TV | Catalogs | Radio | Magazines | |
| Primary medium when you want to check ads | 41% | 21% | 14% | 8% | 6% | 2% | 3% |
| Most believable and trustworthy | 35 | 13 | 9 | 8 | 11 | 2 | 3 |
Newspapers Provide a Positive and Relevant Ad Experience
Source: MPA 2009, Dynamic LogicAdReaction Study.
Consumers Would Not Eliminate a Newspaper Ad Even if they Could
Q: From which of the following places would you be in support of eliminating marketing and advertising?
Base: Nationally representative sample of consumers ages 16+, N=1,010
Source: 2007 Yankelovich MONITOR OmniPlus