Newspaper Advertising: Media Industry’s Top Story

Newspapers: Down but Not Out

The death knell for newspapers has been sounded too quickly. Newspapers are suffering from a confluence of factors, but many of their woes are self-imposed and have solutions, albeit painful ones. Newspapers have an enduring place in today's fragmented media world… [read more]

Do Some Good: Create Newspaper Ads

It's time the advertising industry did something important.
For our own self-interest -- and for the common good -- we need to start paying attention to newspapers again… [read more]

Newspaper Web Site Audience Skyrockets in January

As newspaper professionals gather in Las Vegas for the Newspaper Association of America's first annual mediaXchange conference, new data from Nielsen Online indicates that average monthly unique audience figures for newspaper Web sites grew by more than 7.9 million in January to 74.8 million visitors, an increase of 11.9 percent over the same period a year ago. … [read more]

Information Wants to Be Expensive

With newspapers in cities across the country on the brink, an old idea is being resurrected in the hope of saving them: They should charge for access to their journalism on the Internet. [read more]

Four Out of Five Newspaper Website Readers Also Read the Printed Edition

A new study recently released by the Newspaper National Network LP, conducted by Scarborough Research, found that 81% of newspaper website users also read the printed newspaper in the last 7 days. [read more]

Put Marketing First

MUCH OF THE RECENT DIALOGUE in the newspaper industry has been on technology collaboration across companies to win online national advertising. While this addresses some important gaps, it misses an important point: Media properties need to be aggressively marketed and sold to gain their share of online ad revenue. [read more]

NAA Study: Newspaper Sites Continue Readership Gains

Newspapers are continuing the gain more readers through their Web sites said the Newspaper Association of America today. [read more]

Craft the Perfect Presentation for National Ads

To be honest, many local newspaper national ad sales presentations are a real snooze. They combine a geography lesson with a pointed slam on the newspaper competition and unfortunately reinforce misconceptions that the newspaper industry is out of step. [read more]

Serving Media Buyers Better

WINNING OVER AD agencies and media buyers long deemed highly resistant to print newspaper advertising is not a job for the fainthearted. For that reason, Jason E. Klein, president and chief executive officer of the Newspaper National Network LP in New York City, likens his tenacious sales team to America’s most elite fighting force. [read more]

Acquired Taste

To appeal to readers and advertisers alike, more newspapers are serving up quality food sections.
Newspapers throughout the country are feverishly working to engage readers in new ways, with online blogs, niche publications and community-generated content among the more recent efforts. [read more]

Papers Claim To Beat Other Media, Research Designed To Engage Madison Avenue

IN THE FIRST OF A barrage of new research designed to demonstrate the ability of media to attract and hold the attention of consumers for advertisers, the newspaper industry today will unveil findings of a Millward Brown study it claims demonstrates that printed newspapers are still an engaging medium, despite the inroads of electronic media, especially the Internet. [read more]

NNN Study: Gauging Engagement

A study on media engagement being released today by the Newspaper National Network, a national sales rep for the newspaper industry, as expected, offers positive news about newspapers relative to other media. [read more]

Papers Unveil System For Targeting Drug Ads, Tool Comes As Pharmas Preach Restraint

Wednesday launched a new system for targeting pharmaceutical ads based on the geographic reach of newspapers. [read more]

Thinking Outside the Boxy

Papers in Detroit, Chicago try to excite advertisers with some fresh new presentation. Newspaper advertising revenue has been advancing this year, but the results – especially over the past several quarters – reveal a slowdown. [read more]

Papers' ad group goes on offensive NNN section-specific push targets mags, cable

The Newspaper National Network, which aggregates over a thousand dailies for advertisers, is approaching marketers with the opportunity to place ads in specific sections, such as sports or business.
[read more]