Dear Advertiser and Marketer,
Newspapers are evolving rapidly across all formats – extending their trusted brands to mobile and tablet mediums. Reaching 115 million adults every Sunday in print and 75 million adults every month online, newspapers offer a combined reach of two-thirds of adults. The most affluent, educated and influential Americans read newspapers and rely on newspaper advertising as their primary source for shopping information.
There’s a reason why advertisers spent $28 billion in newspapers in 2009, including $2.7 billion on newspapers online. Newspaper editorial and advertising continue to lead other media in consumer trust and credibility. Newspapers also provide the most highly engaged audience – 62% of newspaper readers don’t do anything else while reading the newspaper. In contrast to other media, consumers want and value newspaper advertising. In fact, one recent study reported that 90% of consumers prefer newspapers with ads to newspapers without ads.
Newspaper advertising networked at national scale remains an exceptional way to reach and motivate consumers. Whatever your brand objective, Newspaper National Network LP can develop a customized program tailored from our network of 9,000 newspapers in print, digital, mobile and more. We make it easy to reach any target – hyperlocal, contextual, behavioral – across all current and emerging newspaper platforms.
The news is spreading. There has never been a better time to tap into the unparalleled access of Newspaper National Network LP. NNN is the right partner at the right time.
Thank you,
Jason E. Klein
President and CEO
Newspaper National Network, LP
We Make Newspaper Advertising
National – in Print and Online
Newspaper National Network LP is a unique marketing partnership that is 85% owned by the top 25 newspaper companies in America and 15% owned by the Newspaper Association of America.
Our clients are leading national advertisers who spend the majority of their marketing budgets in media other than newspapers.
Our core strength is our ability to work with those advertisers and their agencies to find ways to make multi-market newspapers work in support of their marketing strategies. We plan and place ads in over 9,000 newspapers.
We only serve clients where we believe NNN can facilitate more effective use of the newspaper medium. We focus on sixteen targeted advertising categories.
Our premium business model was invented by our shareholders to promote the use of multi-market newspaper advertising campaigns in TV-driven industries like consumer packaged goods. Our model is unparalleled in terms of:
- The breadth and depth of our newspaper industry backing – ranging from the top paper in every major market, NAA-member and non-member papers, and alliances including ethnic, weekly, niche and alternative papers.
- Our integration of Print and Online Newspapers
- Our one-stop premium service model.
- Our ability as one point of contact to provide the best rates and terms applicable with our fees paid by newspapers.