Newspaper National Network’s Food Network Program is generating significant advertiser interest. The ads below illustrate the impact of this national program which place advertisements in premium positions within the Food Sections of 37 papers across 25 top markets. To make a reservation, please call Lynn Lehmkuhl at 212-856-6329.

Campbell’s V8
Week of September 8

Campbell’s Select Harvest Soups
Weeks of September 22 & 29

Shoppers are spending time with their local newspaper Food Sections. A recent Gallup & Robinson study reveals that 65% of readers consult the Food Section before visiting the supermarket. An astounding 88% of the study respondents make shopping lists before going to the grocery store. In fact, 53% choose the Food Section as the single most useful source of food shopping information. Newspapers not only act as helpful reminders but also as powerful influencers over product purchase decisions. The Food Section is so valuable, that over three quarters of readers surveyed keep the Food Section in their home for two or more days.

In light of rising food and fuel costs, consumer affairs groups are stressing the importance of strategic predetermined purchases by the creation of shopping lists. This spells good news for newspaper advertisers, especially on Best Food Day. These shoppers often know what will go into their shopping carts before they reach the grocery aisles.

To learn how to get on the consumer shopping list, call Lynn Lehmkuhl at 212-856-6329 or go to nnnlp.com

The reach of newspapers is massive. Over 115 million adults read any Sunday newspaper and nearly 100 million read any daily newspaper- that's 52% and 43% coverage of total adults respectively according to MRI's new 2008 Spring study.

Newspapers have never been more relevant and necessary than they are today. Adults turn to newspapers in times of crisis to sort out the facts- the latest on Wall Street, the election or other breaking news. They know they can trust news delivered in newspapers as the medium is continually rated most trusted by consumers.

The Newspaper audience of the top 100 markets has increased by 2.5% according to the MRI 2008 Spring study when compared to the 2007 Spring study. And, newspapers top other media, with 55% of consumption being exclusive.

In these turbulent times, national advertisers are turning to the printed newspaper to ensure that their message reaches their target with credibility and impact.

To learn more about how newspapers deliver engaged consumers visit nnnlp.com.