Multi-Local Dominance
Newspaper National Network LP is the premium, consultative newspaper advertising network in digital and print for national advertisers. NNN provides access to every newspaper website in the United States.

Online newspapers couple the efficiency of national reach with the power of local engagement, and NNN offers advertisers the ability to connect with the most attentive, influential consumers on the web.

Beginning with groundbreaking industry studies, NNN’s experts work with clients to customize smart, effective, and efficient campaign strategies that meet advertiser needs and produce optimal results. As a one-stop ad network, NNN not only packages, sells, and places premium multi-market media campaigns, but delivers extensive post-buy analysis. To learn how NNN connects national advertisers to newspaper audiences, in print and online, go to www.nnnlp.com

• Newspaper Websites are the #1 Most Visited Local Destination in 22 of the Top 25 Markets (comScore January 2008)
• NNN’s Ad Network is the #1 Digital News Source, Out-Delivering News Portals Including Yahoo News, CNN, MSNBC and AOL News (comScore January 2008)
• 66.9 million unique visitors 18+ are visiting newspaper websites monthly (Nielsen Online: January 2008)

Adults who use newspaper websites and read printed newspapers are 82% more likely to be early adopters of new products and the latest technology, as compared to newspaper website non-users.

Additionally, advertising on newspaper websites is deemed “more credible” than ads run on other online sites such as social networks or search engines.

Newspaper website users are also more likely to be asked their opinion in all product categories measured in the study; with the difference most poronounced in the categories of Fashion (+69%), Investments (+63%), and Sports (+38%). NNN can help advertisers launch brand advocacy conversations in the consumer marketplace.

Source: NNN Web Influencer Study

• Communications Planning
• Geo and Demo Targeting
• Daily, Ethnic, College Newspapers & More
• ROI/ROO Research
• Customized Solutions

Client: Mars – M&M´s

Newspapers offer the opportunity for sponsors to run campaigns in an environment that optimizes their message.

Client: Procter & Gamble – Actonel

Newspapers offered credibility, utility and the appropriate target audience for Actonel’s continuity ad campaign in Q4, 2007 designed to increase brand awareness.

Client: Quaker – Gatorade

Newspapers offered Gatorade a timely way to augment their silent launch of G2 in key markets prior to the official “introduction” in January, 2008.